Advanced Buy Now
Track Buy Now activity with Google Analytics
Introduction
Buy Now can be used with 3rd-party analytics tools like Google Analytics to target specific URL parameters. Gain precise insights into how customers engage with Buy Now. This article will outline the basics of product seller link URL and the key URL parameters used.
The following is a product seller link URL example that contains three properties of note that can be used to track which interaction the user performs, which retailer (or distributor) the user is interacting with and which product model (if applicable) these interactions are for:
Product Locator Link Example
https://services-v2.omacro.com/BuyNow/ProductTransaction?x=lbnNnWmkL0WvnYd5bf1e9w&t=8r9yAirAU0qfA9cHERX0Cw&w=& q =OnlineSellerClicks& ga-retlr =Best+Buy& ga-prd =D-X2E
General Dealer Locator / Distributor Locator Link Example
https://services-v2.omacro.com/BuyNow/ProductTransaction?x=lbnNnWmkL0WvnYd5bf1e9w&t=8r9yAirAU0qfA9cHERX0Cw&w=& q =OnlineSellerClicks& ga-retlr =Best+Buy
URL Parameter Definitions
The following are the parameters that are appended to the URL:
|
Parameter Key |
Parameter Value |
|
ga - retlr |
This parameter will contain the retailer name (for example: Best+Buy) . Please note, values are URL encoded. |
|
ga -prd |
This parameter will contain the product model name (for example: D-X2E) Please note, values are URL encoded. ***This parameter will not be present when using the General Dealer Locator or Distributor Locator. |
|
q
|
This parameter will contain the omacro "Link Type" associated with the user interaction. For a description of the different link types, please use the chart below.
|
Link Types
The following are parameter values used for the "q" parameter:
| Parameter Value |
Description |
|
PageViews |
The page that hosts the Buy Now script is called. |
|
PopupClicks |
The user interacted with the Buy Now feature (to recall the popup or access the script if loaded via
|
|
OnlineResultsViewed |
The user has viewed the Online market tab. |
|
OnlineSellerClicks |
The user has clicked on an Online market retailer, dealer, or distributor (depends on how the Buy Now control is implemented) |
|
LocalResultsViewed |
The user has viewed the Local market tab. |
|
ClickForDirections |
The user has clicked on a Local market retailer map for directions. |
|
ClickForCall |
The user has clicked on a Local market phone number or call button. |
|
ClickForShare |
The user has clicked on a Local market retailer share information button. |
|
ClickForWebsite |
The user has clicked on a Local market retailer website link. |
|
ClickForDetails |
The user has clicked on a Local market retailer to view details panel. |